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British copywriter living in Helsinki, Finland

I’ve used this method every day for two years

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Content marketing remains one of the most effective ways to grow your company. When done right, creating a blog for your business builds consumer trust in your product, establishes your expertise, promotes services, and spreads brand awareness.

So it’s little wonder that companies that blog get around 67% more monthly leads than those who don’t. What’s more, 80% of internet users interact with blog sites, which explains why businesses that blog generally gets around 55% more website visitors than their non-blogging competitors.

But hiring a professional copywriter can be rather expensive, especially for a small business. So, to save you…


What science says about keeping in shape at 78

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At 78 years old, Joe Biden has joined the ranks of many fighting fit US presidents. Ronald Reagan, who was America’s oldest president before Donald Trump beat his record, was a famous health nut who stuck to a strenuous weightlifting routine.

Then there’s George W Bush, who was nicknamed “President Buff” by WebMD. He keeps himself fit with elliptical training and weight lifting twice a week and runs four miles four times a week.

But what separates Joe Biden from the crowd is his age. …


It turns out I have absolutely no hidden talents or unlocked potential of any kind!

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When my boss told me he’d have to lay me off work for a few months due to COVID, I felt angry and scared about my future. Still, I respected his decision, and after leaving a freshly laid steaming dog poo on his desk, I calmed down and started to see the positive side of the situation.

I’ll finally have time to work on myself and unlock my true potential, I thought while scrubbing my hands in the drinking fountain.

But I quickly learned the truth. I actually have no unlocked potential or hidden talents at all. For some reason…


The little known secrets to longevity

Photo by Austrian National Library on Unsplash

Regular exercise is the key to aging well. Fit people have a lower risk of getting 13 types of cancer, experience fewer age-related conditions such as bone density loss, cardiovascular disease, and even develop fewer wrinkles.

What’s more, exercise may have an anti-aging effect on DNA, which may explain how these three super-fit athletes managed to break world records well past the age of retirement.

As you’ll see below, each of them also gave super helpful tips for aging well.

1. Charles Eugster

Charles Eugster started his weight lifting career at the tender age of 87 and held world records in the indoor…


5 lessons famous novelists learned working as copywriters

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Over the decades, many people have asked acclaimed horror novelist Stephen King how to become a successful writer. His answer, published in his autobiography, On Writing, is as follows:

“If you want to be a writer, you must do two things above all others: read a lot and write a lot.” -Stephen King.

As a copywriter, King’s advice has helped me during my career. So too has the pressure of looming deadlines and the challenge of hard-to-please clients.

Copywriting is an industry where writers learn the value of discipline, meet tight deadlines, and create awesome content daily. …


The scientifically proven health benefits of Finnish traditions

Photo by Tapio Haaja on Unsplash

Since moving to Finland from the United Kingdom in 2018, I’ve noticed that staying healthy in Finland is a breeze. It seems lots of Finns do very healthy things without even noticing it.

For example, many Finns start their day with a traditional breakfast bowl of porridge as a fast and easy morning meal. It’s been that way for centuries.

But recently, experts have looked into Finland’s cool weather, clean soil, farming practices, light use of pesticides, and other environmental factors and have found some impressive results. …


There’s no secret to happiness; Just a few rules to follow

Photo by Simon Takatomi on Unsplash

Living through a global pandemic is taking a toll on many of us, especially when it comes to our mental health.

It’s also affected our job security, shrunk our social lives, and even kept many of us away from our immediate family.

So it’s little wonder that a whopping 4 out of 10 adults in the U.S. alone have developed anxiety and depression since the outbreak.

As a British man living in Finland, I’m certainly not immune to the wide-spread feeling of isolation many of us are experiencing. …


Moaning can do us a lot of good when done right.

Photo by Stewart MacLean on Unsplash

As a British man, I wasn’t surprised to read a recent report stating that the average Brit spends a whopping 10,000 minutes a year complaining.

Although I think 10,000 minutes of whinging is too much, I must admit that I enjoy moaning as much as I enjoy a hot cup of tea on a rainy day.

But since moving to Finland, which is officially the world’s happiest country, I’ve had to curb my complaining to fit in with the culture.

Finns don’t vent often, and even pride themselves on getting on with things in silence. Living in this small Nordic…

Josef Konderla

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